About Abercrombie & Kent

Geoffrey Kent was born on safari and grew up on his family’s farm in Kenya. At 16, he became the first individual to motorbike between Kenya and Cape Town. After serving in the British Army, Geoffrey returned to Kenya and established Abercrombie & Kent with his parents, building it over the years into the world’s premier luxury travel company.

Geoffrey was a founding member of the World Travel & Tourism Council (WTTC), serving as Chairman for six years. In 2021 he was awarded the WTTC Global Icon Award and named an Honorary Member. He was named to the British Travel and Hospitality Industry Hall of Fame in 2012 for inventing the concept of experiential travel by bringing the same sense of adventure found on safari to destinations around the world. He continues to travel the world interviewing guides, scouting locations and ensuring that the standards he and his parents established 60 years ago remain in place on each and every A&K journey.

Safari: Memoir of a Worldwide Travel Pioneer

Safari tells the story of Geoffrey Kent’s remarkable life in his own words and is an essential addition to any traveller’s bookshelf. Learn more about the book here.